brucedcampbell

About the author
brucedcampbell

brucedcampbell

Bruce Campbell is the founder of Mauka Makai Web Services and a 20 year veteran of digital media development in Hawaii.

Video Everywhere

Hawaii Web Design,Hawaii Web Marketing 2 comments

I have been telling my clients that using video on the web is an effective option and now is the time to use it.

Why? Because YouTube gets 1 Billion views of videos per day. Because Google owns YouTube.  So putting video on your site from YouTube for example gets you access to the 2 biggest pool of searchers on the web. It also creates a huge backlink to your website from the video you post on YouTube. Google likey. Search Engines rankings go up.

Far more important in the long run and unrelated to Google or YouTube is this: video is the most direct, emotional connection you can make on the web, short of live video chat (more on that later). Its also great for teaching how to do something, demonstrating a product, or lightening up you day with something super silly….

Mauka Makai is now fully engaged in developing and deploying affordable video tours for real estate sales and rentals as well as hotel and other visitor accomodations.  Our tag line: The Closest Thing To Being There.

Check out a sample here

What did you think? I think it is the most awesome way to show and to discover real estate property…now if we could just afford to pay for a home here in Hawaii!

Aloha…I’m out of here.

Updating Portfolio

Hawaii Web Design,Hawaii Web Marketing 0 comments

Do what I say and not what I do is not a good formula. I tell all of my clients to always show their previous work.  So its time to update our own portfolio here at Mauka Makai Web Services to include more of our projects. That’s my project for today.  I hope you come check it out.

The Thrill of Integration

Hawaii Web Design 0 comments

My favorite part of the website development process is where all of the technical, functional as well as artistic, visual , multimedia and social, marketing aspects come together.

It is a complex mix of different knowledge and skills that often involve a team of people and in our case those teams are international, literally scattered throughout the world…

Envision – The First Step to Successful Internet Marketing

Hawaii Web Marketing 0 comments

The first question I always ask my clients is “Where do you want to go? What do you want to achieve with this website”   Sometimes that basic question is lost in the idea that “We need a website, lets get one or lets improve the one we have.”  Wait!  Why do you need a website? Why do you need to spend the time and money to improve your existing site?

Well the answer to that question is personal to you and your business and answering it as honestly and succinctly as possible lays the foundation for all of your future web actions.